WHAT IS
THE B.M.E. INITIATIVE?
Atavist is based on the premise of living life to the fullest & having fun ... we believe one of the better ways to enjoy all that life has to offer, is to be as happy & healthy as possible
we are not here to tell you what specifically will make you happy & healthy (we'll leave that to your Mom) ... but we would like to encourage you to experiment & find out what true happiness & health looks like for you
our B.M.E. Collection showcases 3 charities that encompass the elements & spirit which make up the breathe. move. eat. initiative

is something we are wildly passionate about ... as we mentioned before, we don't think the keys to living a happy & healthy life have to be overly complicated
breathe. simply means finding time each day to be present & mindful
do it however works best for YOU
move. is finding time each day to be a bit active
do it however works best for YOU
eat. is consuming more foods that nature intended for us to eat
do it however works best for YOU
B.M.E. is not a specific mindfulness technique .... it is not a specific exercise routine ... it is not a specific diet ... it is simply a lifestyle concept ... it is whatever YOU want it to be
OWN your lifestyle because it makes YOU happy & healthy ... not because it fits someone else's definition of well-being