WHAT IS

ATAVIST?

the dictionary defines Atavist as 'a recurrence or reappearance of characteristics of some remote ancestor that have been absent in intervening generations'

 

we decided to put our own spin on that definition ... to us, ATAVIST means getting back to the basics in order to live life to the fullest ... it means doing the things, that as humans, we were designed to do ... it means exploring & experimenting ... it means never letting go of childlike curiosity ... to us, ATAVIST means: LIVE WELL. HAVE FUN. BE KIND.

 

through living this way, we are elevating & redefining our own human experience ... we encourage you to do the same 

Disclaimer: sh** is about to get kinda deep, so if that's not really your thing, ya might wanna just click SHOP now ... we promise, we make really cool clothes when we're not too busy on our soapbox

THE BRAND

 

 

Atavist was born after the merging of two concepts

the first being that EVERYONE   (regardless of ethnicity, religion, gender, income-level, political views, etc. etc.) wants and deserves to be

HAPPY & HEALTHY 

 

 we coupled this with the thought that stylish / high quality / responsibly manufactured clothing can be used as a vehicle to promote & elevate well-being for EVERYONE  (including the planet) 

THE PHILOSOPHY

 

 

we think a happy, healthy & fulfilling life shouldn't be as complicated as modern society leads us to believe 

 

 we also think that the journey to better health & happiness can be super fun, super comfortable & super stylish

THE VISION

 

 

 

 together, we can begin to break down the arbitrary barriers that separate us & instead, recognize that we are all connected to one another

 

when all those barriers are stripped away, we are left with the reality that we are all human beings, we all want good health, and we all want to enjoy life 

 

regardless of any surface differences we may have, we all share this deep commonality

OUR MISSION

if we can embrace this concept, maybe it will lead to more compassion & good will amongst us due to the recognition of how similar we truly are

perhaps this recognition can help make the world a happier & healthier place (naive, maybe ... worth a shot, we think so) 

 

if Atavist can play even a small role in advancing this idea, mission accomplished 

(if not ... you'll at least have some awesome tees and will have donated to some pretty cool causes ... so at a minimum, there's that)

CLICK HERE TO READ MORE ABOUT THE SPECIFIC CAUSES

WE ARE A MOVEMENT MASQUERADING AS A CLOTHING COMPANY

Need Help? Contact Us...

scott@atavistapparel.com

Phone: 609-560-9794

© 2018 Atavist. All Rights Reserved.

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