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WHAT IS
ATAVIST?
the dictionary defines Atavist as 'a recurrence or reappearance of characteristics of some remote ancestor that have been absent in intervening generations'
we decided to put our own spin on that definition ... to us, ATAVIST means getting back to the basics in order to live life to the fullest ... it means doing the things, that as humans, we were designed to do ... it means exploring & experimenting ... it means never letting go of childlike curiosity ... to us, ATAVIST means: LIVE WELL. HAVE FUN. BE KIND.
through living this way, we are elevating & redefining our own human experience ... we encourage you to do the same
Disclaimer: sh** is about to get kinda deep, so if that's not really your thing, ya might wanna just click SHOP now ... we promise, we make really cool clothes when we're not too busy on our soapbox
THE BRAND
Atavist was born after the merging of two concepts
the first being that EVERYONE (regardless of ethnicity, religion, gender, income-level, political views, etc. etc.) wants and deserves to be
HAPPY & HEALTHY
we coupled this with the thought that stylish / high quality / responsibly manufactured clothing can be used as a vehicle to promote & elevate well-being for EVERYONE (including the planet)
THE PHILOSOPHY
we think a happy, healthy & fulfilling life shouldn't be as complicated as modern society leads us to believe
we also think that the journey to better health & happiness can be super fun, super comfortable & super stylish
THE VISION
together, we can begin to break down the arbitrary barriers that separate us & instead, recognize that we are all connected to one another
when all those barriers are stripped away, we are left with the reality that we are all human beings, we all want good health, and we all want to enjoy life
regardless of any surface differences we may have, we all share this deep commonality
OUR MISSION
if we can embrace this concept, maybe it will lead to more compassion & good will amongst us due to the recognition of how similar we truly are
perhaps this recognition can help make the world a happier & healthier place (naive, maybe ... worth a shot, we think so)
if Atavist can play even a small role in advancing this idea, mission accomplished
(if not ... you'll at least have some awesome tees and will have donated to some pretty cool causes ... so at a minimum, there's that)
WE ARE A MOVEMENT MASQUERADING AS A CLOTHING COMPANY