ready for that fly fishing trip to Montana??  if you're not, you can at least trick your friends into thinking you are with this ULTRA PREMIUM, rib knit, cuffed beanie ... sure to keep you warm & stylish ... rest assured, this timeless classic will never not be cool


  • Perfectly Crafted With Premium Fabrics ... including luxurious Merino Wool (meaning its suuuuuper soft and not itchy like regular wool)
  • Vegan Leather Applique ... we either really love animals, or we are terrified of being on the wrong side of a PETA protest ... we'll let you decide 
  • Built Perfectly For Your Head ... this hat provides a snug initial fit that will break in to provide you with the perfect fit for your dome (AKA ... don't let your friend with the big head try it on)
  • Guaranteed To Make Your Head Happy

The Watchman


    In case ya haven't noticed, we are pretty passionate about the whole breathe. move. eat. thing.  Like, seriously.......we have a whole page dedicated to it, so check it out.

    10% of the sales price of items in the B.M.E. Collection will be equally divided amongst the 3 non-profit organizations that embody the true spirit of the B.M.E. Initiative

    • Warriors At Ease is a non-profit organization supporting the health & resiliency of military communities across the globe through evidence-based yoga & meditation. 
    • Project Fit America is a non-profit that works at the grassroots level with schools and front line educators to create new opportunities for kids to be active, fit & healthy. 
    • Urban Farming helps to create an abundance of food for people in need by supporting and encouraging the establishment of gardens on unused land & space. 

we only work with suppliers that share our values of a humane & safe workplace ... all our tees are WRAP certified

what is WRAP?

WRAP (worldwide responsible accredited production) is a globally recognized, independent 3rd party certifying body whose mission is to promote ethical, humane and lawful conditions and practices in all manufacturing facilities. Companies accepted into the WRAP organization go through extensive application process in which manufacturing facilities, working environments, and workers rights are inspected and approved by the WRAP association. WRAP certifications are awarded based upon both internationally and nationally accepted humane workplace standards, local laws, and ethical manufacturing regulations.